Synergistic Funding is a Tampa based company that facilitates smart lending opportunities for start-ups, small business and mid market companies. Their mission is to help companies grow.
Synergistic Funding contracted Resovere and Hot Sauce to design and develop their website and online loan application. The goal with the site design was to create trust and ease of use in the experience. We want users to be able to see what lending opportunities are available to them without having to over commit in the process.
At first, the loan application was long and cumbersome. Users were asked intimate questions one at a time about their business. We looked at each question in the application and rated them on scale from easy to challenging and decided that we only want to ask the tough questions after determining a user’s minimum viable loan options.
We grouped like questions together by difficulty and commitment. We implemented conversational questions and an application guide that gives the user instructions on how to fill out the form.
The site was developed so that the Synergistic Funding team is able to edit all of the site’s content without having to come back to us, saving them both time and money.
The site was meticulously tested across all browsers to ensure correct functionality, no matter the type of device used. It maintains perfect layout integrity using Chrome, FireFox, Safari, Edge, IE 11, iOS Safari, and Android Chrome.
Synergistic Funding’s website is completely scalable across all screen sizes, meaning it looks great on the phone in your pocket, the tablet you have back home, and your desktop at work.